If your business targets consumers, there are several ways to reach them: TV and radio advertising (can be expensive) digital marketing (this almost goes without saying) and, the more“old-fashioned way” – leaflets and flyers. ...
Blending in, rather than standing out – is easy. Just do as your competitors do. Follow the crowd. With marketing and promotion, if you don’t want to be looked at or attract attention, then clever, super-sharp “look at us” marketing may not really be your...
A shop without signage would be like a car without petrol, or an ignition key: it simply wouldn’t work. Both would simply just sit there existing as non-entities, unused and, minus some sort of intervention, practically unusable....
Is print marketing still important? Yes, it is. For a balanced marketing strategy that reaches as many people as possible, you’ll want to combine digital with, shall we say, the more old-fashioned approach. ...
A shop without signage would be like a car without petrol, or an ignition key: it simply wouldn’t work. Both would simply just sit there existing as non-entities, unused and, minus some sort of intervention, practically unusable....
If you missed the recent article on successful marketing communications, here’s your chance to catch up. ...
Are we all digital, all of the time? The answer is no. Digital imagery may be on the rise, but vinyl graphics are versatile and timeless. ...
Yes, you “still need business cards”. This statement assumes a growing assumption that they’re out of favour in some way; no longer required nor essential in our working lives;...
With decades of experience, Xpress Group offers five critical best practice tips to get everything right. Have you seen the signs of…? Well, everything? Indeed, you have. ...
Do you have designs on your windows and walls, inside or outside? If not, in both senses, now could be the time....