Blending in, rather than standing out – is easy. Just do as your competitors do. Follow the crowd. With marketing and promotion, if you don’t want to be looked at or attract attention, then clever, super-sharp “look at us” marketing may not really be your...
Is print marketing still important? Yes, it is. For a balanced marketing strategy that reaches as many people as possible, you’ll want to combine digital with, shall we say, the more old-fashioned approach. ...
If you missed the recent article on successful marketing communications, here’s your chance to catch up. ...
Are we all digital, all of the time? The answer is no. Digital imagery may be on the rise, but vinyl graphics are versatile and timeless. ...
With decades of experience, Xpress Group offers five critical best practice tips to get everything right. Have you seen the signs of…? Well, everything? Indeed, you have. ...
A marketing message: it sounds like a business cliché, doesn’t it? Everyone talks about your message – getting the right one across or being “on-message”...
In the 2020s, we are all international. Or we’d like to think we are. It’s something we take for granted. Now that we can, we love to travel abroad....
Direct mail, once known as junk mail, has undergone a significant transformation in recent years. It's no longer scatter-gun simplicity; instead, it's a smart, targeted marketing tool that can deliver a clear and relevant message to your potential customers....
Is printing complicated? Well, perhaps. It can be. Several variables are involved, and, as with so many business areas, there’s a degree of industry terminology going on....
Reports of the death of the brochure mailshot campaign have, to coin a well-worn phrase, been greatly exaggerated. ...