Point of Sale (POS)

Point of sale marketing is essential to help boost impulse purchases for your retail store or event

Placed at the point of sale or transaction such as checkouts and shelf ends, it nudges your customers to make impulse but considered decisions to pick up what they want or need.

Using designs created by our experienced studio, we will create and even install for you at strategic points around your store.

Good POS utilises various marketing displays to promote a brand, product, or service, whatever the sector.

Consistency in both your printed graphics and online and digital marketing will enhance your strong branding and hopefully increase sales.

As well as bespoke items such as the hand finished Flora pop ups we created for Unilever, we also produce key POS as noted below.

Posters

Often produced on heavy duty card stock or Foamex, these attention-grabbing signs can be added to wall displays, countertops, in floor standing holders, windows or even hung overhead.

Shelf talkers and barkers

A smaller piece of POS added to shelving to highlight a specific offer. A low-cost way to enact effective upselling in store such as a price reduction or buy-one-get-one free (BOGOF).

Standees

Often up to 2m in height and used in key areas for major promotions. We have even created these in versions that can be worn outside for store and product promotions!

Leaflet displays

Used to house leaflets with further information about your store or perhaps a loyalty scheme or forthcoming event. Encourages clients to take home information and pass on to others.

Pavement Signs

Designed to bring in passing footfall from the street to your store. Guide visitors to key areas of your retail establishment by noting in-store offers.

Other types of POS

  • Free standing displays units (FSDU’s)
  • Wraps for pillars, posts and entry gates
  • Dump bins
  • Stickers
  • Shelf Wobblers and wobble boards

Ready to talk about your print?