To celebrate the opening of London’s newest tube line, XG were approached by TfL with an urgent request to survey and update older TfL graphics with the new Elizebeth Line branding.
Our task was to rapidly identify graphics and signage across locations throughout three stations and four airport terminals where old branding was present and required updating.
Throughout the process XG also identified locations on the passenger journey that were lacking in clear and well presented information.
With a complex local transport infrastructure, clear and concise highway signage was critical in delivering patients to the centre. Our knowledge of the local road network allowed for quick implementation of directional highway signage at all the key junctions and known pinch points.
Delivering a smooth experience was echoed within the parking / drop-off area with bold NHS branding, supersized wayfinding graphics and public health messaging.
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