01 Nov Are You Print-Positive?
The Enduring Influence of Print in a Digital World
When was the last time a piece of printed marketing material made its way onto your desk, catching your eye and prompting genuine curiosity?
With the relentless surge of digital content, a well-crafted brochure or a vibrant flyer often becomes a novelty, a tactile slice of communication that stands out amid the ephemeral nature of emails and digital ads.
But what is it about printed materials that still grabs our attention when that’s typically the domain of screens now? Is it the tangible quality, the ability to physically interact with the message, or the subtle suggestion of permanence that comes with print?
Almost everyone in business is inundated with digital marketing in one form or another – so much so that emails can lose the message they are written to deliver and become just another task to manage. But imagine the impact of high-quality print landing in the hands of your prospective clients. It’s not merely about the content; it’s also about creating an experience. Could this be the missing piece that bridges the gap between digital noise and personal experience?
Print marketing continues to hold its ground as a powerful tool for businesses. It enhances brand recognition in a way that digital mediums struggle to match. The weighted texture of premium paper, the smell of ink, and the high gloss or soft-touch laminate of the finish are elements that can elevate the perception of your brand in an experiential way.
Read more about the five ways in which printed material matters: